Customizable vehicle exterior lamps

A vehicle lamp assembly, comprising:

• a lamp housing including a front exterior surface and a rear exterior surface,
• wherein the front exterior surface includes a first portion that faces in a direction away from a front or rear of a vehicle that includes the vehicle lamp assembly and a second portion that faces in a direction away from a side of the vehicle;
• a removable insert positioned within a window formed in either the first portion or the second portion of the front exterior surface,
• wherein the removable insert is mounted at an interior wall of the lamp housing;
• an access panel mounted to the rear exterior surface,
• wherein the access panel is removable from the rear exterior surface to expose an access opening for accessing the removable insert,
• wherein the vehicle lamp assembly is a head lamp assembly or a tail lamp assembly configured to produce at least one lighting function for indicating a presence or driving intention of the vehicle;
• a first light source mounted to the rear exterior surface and configured for illuminating portions of the lamp housing;
• and
• a second light source mounted directly to the interior wall of the lamp housing and configured for illuminating the removable insert.