System and method for the creation, management, and delivery of personal packets of information to be utilized as reverse cookies within network-based environments

A method for capturing, controlling distribution and use of personal identity characteristics over a network comprising:

• capturing user identification information via the network;
• causing an encrypted cookie-like information packet containing the user identification information and an associated rule set governing the use and distribution of said user identification information to be generated;
• causing the encrypted cookie-like information packet to be added to a transmission record when a registered user attempts to access a particular network-based resource.
• causing the cookie-like information packet to be decrypted by a subscribing network-based resource to access the user identification information and the associated rule set;
• causing the subscribing network-based resource to provide responses governed by the identification information and the associated rule set.

A system for controlling access and distribution of personal identification information and data use rule sets comprising:

• a proxy server;
• a database, wherein the database is accessible by the server;
• the database including a plurality of user identification records and data use rule sets for registered users, each user identification record containing personal identification information for a registered user and a rule set governing at least one of 1) what personal identification information may be accessed, 2) how the personal information may be used, 3) and to whom the personal identification information may be distributed;
• wherein, the proxy server is configured to add a cookie-like information packet containing the personal identification information and at least one data use rule set to a transmission record when a registered user attempts to access any network-based resource creating a modified browser header record, and configured to then forward the modified transmission record to the internet-based resource.