Cross-channel orchestration of messages

A computer-implemented method, comprising:

• enabling a graphical user interface for display at a client device of a message publisher for the message publisher to build a message series;
• receiving selections, via the graphical user interface from the message publisher, to build the message series, an initial message in the message series selected to be sent via a short messaging service (SMS) and an additional message in the message series selected to be sent via a communication channel, the additional message associated with a trigger condition that monitors a user action performable in relation to the initial message sent via the SMS;
• enabling the graphical user interface for display a message series preview of the message series, the message series preview comprising a simulation of the additional message as would be rendered in the user computing device received via the communication channel;
• receiving a command from the client device of the message publisher to launch the message series;
• transmitting the initial message to one or more end user computing devices of message recipients via the SMS;
• determining, responsive to a user of the end user computing device performing the user action in relation to the initial message transmitted via the SMS, that the trigger condition is met;
• and
• transmitting the additional message to the end user computing device via the communication channel.

A non-transitory computer readable medium for storing computer code comprising instructions, the instructions, when executed by one or more processors, cause the one or more processors to:

• enable a graphical user interface for display at a client device of a message publisher for the message publisher to build a message series;
• receive selections, via the graphical user interface from the message publisher, to build the message series, an initial message in the message series selected to be sent via a short messaging service (SMS) and an additional message in the message series selected to be sent via a communication channel, the additional message associated with a trigger condition that monitors a user action performable in relation to the initial message sent via the SMS;
• enable the graphical user interface for display a message series preview of the message series, the message series preview comprising a simulation of the additional message as would be rendered in the user computing device received via the communication channel;
• receive a command from the client device of the message publisher to launch the message series;
• transmit the initial message to one or more end user computing devices of message recipients via the SMS;
• determine, responsive to a user of the end user computing device performing the user action in relation to the initial message transmitted via the SMS, that the trigger condition has been met;
• and
• transmit the additional message to the end user computing device via the communication channel.