Gaming benefits provided in association with accumulated advertising loyalty points

A gaming system comprising:

• a processor;
• and
• a memory device that stores a plurality of instructions that, when executed by the processor, cause the processor to:
• identify a user,
• determine an advertising loyalty point level associated with the identified user,
• determine a quantity of accumulated advertising loyalty points associated with the identified user,
• responsive to the determined advertising loyalty point level being a first advertising loyalty point level, the determined quantity of accumulated advertising loyalty points being a first quantity of accumulated advertising loyalty points and a triggering event occurring:
• determine a first benefit, and
• cause a display device to display the determined first benefit,
• responsive to the determined advertising loyalty point level being the first advertising loyalty point level, the determined quantity of accumulated advertising loyalty points being a second, different quantity of accumulated advertising loyalty points and the triggering event occurring:
• determine a second, different benefit, and
• cause the display device to display the determined second, different benefit, and
• responsive to the determined advertising loyalty point level being a second, different advertising loyalty point level, the determined quantity of accumulated advertising loyalty points being the first quantity of accumulated advertising loyalty points and the triggering event occurring:
• determine the second, different benefit, and
• cause the display device to display the determined second, different benefit.

A method of operating a gaming system, the method comprising:

• identifying, by a processor, a user,
• determining, by the processor, an advertising loyalty point level associated with the identified user,
• responsive to the identified user being associated with a first advertising loyalty point level and a triggering event occurring:
• determining, by the processor, a first modification of a play of a game, and
• displaying, by a display device, the determined first modification of the play of the game, and
• responsive to the identified user being associated with a second, different advertising loyalty point level and the triggering event occurring:
• determining, by the processor, a second, different modification of the play of the game, and
• displaying, by the display device, the determined second, different modification of the play of the game.