Split testing system and methods
AssigneeEchobox Ltd
InventorsAntoine AMANN, Marc FLETCHER
Life of this patent
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Abstract
A device for split testing a first object and a second object with a first group and a second group, comprising a split testing module. The split testing module is configured to arrange for the first object to be communicated to the first group and the second object to be communicated to the second group; arrange for the first object to be communicated to the second group and the second object to be communicated to the first group; obtain feedback data from each of the communications; and determine the performance of each object in dependence on the feedback data.
Claims20
A device for split testing a first object and a second object with a first group and a second group, comprising:
- a split testing module configured to:
- arrange for the first object to be communicated to the first group and the second object to be communicated to the second group;
- arrange for the first object to be communicated to the second group and the second object to be communicated to the first group;
- obtain feedback data from each of the communications;
- and
- determine the performance of each object in dependence on the feedback data.
A method of split testing a first object and a second object with a first group and a second group, comprising the steps:
- arranging for the first object to be communicated to the first group and the second object to be communicated to the second group;
- arranging for the first object to be communicated to the second group and the second object to the first group;
- obtaining feedback data from each the communications;
- and
- determining the performance of each object in dependence on the feedback data.
Dependencies are inferred from the claim text.