Systems and methods for dynamic campaign engine

A computer-implemented method for dynamically executing a messaging campaign, the method comprising:

• conducting a first messaging campaign associated with an online store, the first messaging campaign being conducted in accordance with a first set of campaign parameters, wherein conducting the first messaging campaign includes causing sending of one or more first campaign messages to respective one or more intended recipients;
• receiving, from a user account, a set of submitted campaign parameters for a second proposed messaging campaign associated with the online store;
• determining a default set of campaign parameters for the second proposed messaging campaign, the default set of campaign parameters being at least partly dependent on positive or negative responses of the one or more intended recipients to the conducted first messaging campaign;
• determining that at least one parameter from the set of submitted campaign parameters exceeds a corresponding parameter from the default set of campaign parameters;
• responsive to determining that at least one parameter from the set of submitted campaign parameters exceeds the corresponding parameter from the default set of campaign parameters, generating an updated set of campaign parameters based on a configuration of the online store;
• generating a final set of campaign parameters for the second proposed messaging campaign using the updated set of campaign parameters;
• and
• conducting the second proposed messaging campaign in accordance with the final set of campaign parameters.

A non-transitory computer readable medium having computer-executable instructions stored thereon, wherein the instructions, when executed by a processor of a system, cause the system to:

• conduct a first messaging campaign associated with an online store, the first messaging campaign being conducted in accordance with a first set of campaign parameters, wherein conducting the first messaging campaign includes causing sending of one or more first campaign messages to respective one or more intended recipients;
• receive, from a user account, a set of submitted campaign parameters for a second proposed messaging campaign associated with the online store;
• determine a default set of campaign parameters for the second proposed messaging campaign, the default set of campaign parameters being at least partly dependent on positive or negative responses of the one or more intended recipients to the conducted first messaging campaign;
• determine that at least one parameter from the set of submitted campaign parameters exceeds a corresponding parameter from the default set of campaign parameters;
• responsive to determining that at least one parameter from the set of submitted campaign parameters exceeds the corresponding parameter from the default set of campaign parameters, generate an updated set of campaign parameters based on a configuration of the online store;
• generate a final set of campaign parameters for the second proposed messaging campaign using the updated set of campaign parameters;
• and
• conduct the second proposed messaging campaign in accordance with the final set of campaign parameters.