Method and system for digital marketing and the provision of digital content

A system, comprising:

• a plurality of broadcast systems, wherein each broadcast system broadcasts through at least one station, wherein each station schedules sequences of discrete pieces of content for broadcast by the station according to a playlist and wherein each of the discrete pieces of content is not embedded with a station identifier;
• a backend system connected to the plurality of broadcast systems and configured to access and store each of the playlists and store at least one end point destination for each piece of content in the playlist, wherein the backend system is configured to receive the playlist for each station of each broadcast system using a unique station identifier, the playlist having a start time and an end time and a station identifier for the station scheduled to broadcast the discrete pieces of content in the playlist;
• a computing device having a processor and memory that executes an app that stores the station identifier of a particular station and is associated with the particular station, the app being one of an application, a progressive web app, a mobile application and a station application having a personalized offer function, the app having a plurality of lines of code and the processor is configured to:
• express, by the user using the app associated with the particular station while a particular piece of content is being broadcast by the particular station wherein the piece of content is broadcast by a device separate from the computing device, an interest in the broadcast piece of content of the particular station that includes the station identifier for the broadcast piece of content, wherein the station identifier identifies the expressed interest of the user in the broadcast piece of content of the particular station without capturing data from the broadcast signal;
• and
• communicate the interest in the broadcast piece of content to the backend system;
• and
• the backend system being further configured to identify the broadcast piece of content using the station identifier of the broadcast piece of content provided by the computing device and a timestamping of the interest occurring between the start time and the end time of the broadcast piece of content and select the end point destination associated with the broadcast piece of content using the identified broadcast piece of content, the end point destination being a pointer to further information about the broadcast piece of content and to communicate the end point destination for the broadcast piece of content to the computing device.

A computing device for interacting with an analog or digital radio or television broadcast system that broadcasts a plurality of pieces of discrete content, the broadcast system having a playlist that has each piece of discrete content being broadcast, wherein each of the discrete pieces of content is not embedded with a station identifier, and the playlist for each station of each broadcast system includes a unique station identifier, the playlist having a start time and an end time and a station identifier for the station scheduled to broadcast the discrete pieces of content in the playlist, the device comprising:

• a processor and memory that executes an app that stores the station identifier of a particular station and is associated with the particular station, the app being one of an application, a progressive web app, a mobile application and a station application having a personalized offer function, wherein the processor is configured to:
• express, by the user using the app associated with the particular station while the piece of content is being broadcast by the particular station wherein the piece of content is broadcast by a device separate from the computing device, an interest in the broadcast piece of content of the particular station that includes the station identifier for the broadcast piece of content, wherein the station identifier identifies the expressed interest of the user in the broadcast piece of content of the particular station without capturing data from the broadcast signal;
• communicate the interest in the broadcast piece of content to a backend system, wherein the broadcast piece of content is identified to the backend system by the station identifier of the broadcast piece of content provided by the computing device and a timestamping of the interest occurring between the start time and the end time of the broadcast piece of content;
• and
• receive an end point destination associated with the broadcast piece of content of interest, the end point destination being a pointer to further information about the broadcast piece of content and communicate the end point destination for the broadcast piece of content to the computing device.