System and method for health risk evaluation

A non-transitory tangible computer-readable storage medium having computer-executable instructions stored thereon that, if executed by a processor configured, causes the processor to perform a method comprising:

• determining, by the processor, a first health impact of an item purchased from a merchant, based on first data associated with the item and demographic information associated with the user;
• determining, by the processor, kind of activities of the user from second data associated with a level of activity monitored by an activity tracking service;
• determining, by the processor, a second health impact based on the level of activity, the kind of activities and the demographic information associated with the user;
• and
• selecting, by the processor, an advertisement based on medical data, and at least one of the first health impact, the second health impact or the demographic information associated with the user.

A system comprising:

• a network interface communicating with a memory;
• the memory communicating with a processor;
• and
• the processor, when executing a computer program, is configured to perform operations comprising:
• determining, by the processor, a first health impact of an item purchased from a merchant, based on first data associated with the item and demographic information associated with the user;
• determining, by the processor, kind of activities of the user from second data associated with a level of activity monitored by an activity tracking service;
• determining, by the processor, a second health impact based on the level of activity, the kind of activities and the demographic information associated with the user;
• and
• selecting, by the processor, an advertisement based on medical data, and at least one of the first health impact, the second health impact or the demographic information associated with the user.