Computer-Based System and Method for Providing an Augmented Reality Interface at Real-World Music Festivals

An advertising network comprising:

• a first server connected to the network, the first server coupled to at least one data repository containing real world media belonging to individual ones of consumers that recorded or are recording the media at a live event;
• a second server connected to the network, the second server coupled to at least one data repository containing sample media and virtual world media and supporting meta data belonging to individual ones of third-party vendors, merchants, or service providers the sample media previously recorded at the event location;
• a server interface to the first server distributed over the network to individual ones of computing appliances connected to the network as end nodes, the computing appliances operated by the consumers;
• and
• a non-transitory medium resident on the first server, the non-transitory medium containing machine-readable code thereon, the code executable and instructing the first server to;
• (a) process the real-world media captured by the consumer against sample media previously recorded by the third-party vendor, merchant, or service provider to identify virtual objects associated with virtual world media and supporting meta data by the vendors, merchants, and service providers;
• (b) upon recognizing one or more virtual objects designated by the third-party vendors, merchants, or service providers in the consumer's real-world media, retrieving associated virtual world media and supporting meta data;
• (c) integrating the retrieved virtual world media and supporting meta data with the real-world media of the consumer in the form of an augmented reality overlay layer;
• and
• (d) transmitting the augmented media to a computing appliance operated by the consumer for display on the consumer's computing appliance.