System and method for brand protection based on search results

A system for reducing access to a web resource, the system comprising a computing device further comprising:

• a processor;
• a non-transitory computer-readable medium comprising instructions;
• the processor, upon executing the instructions, being configured to:
• receive and store information indicative of a brand to be protected;
• access a search system database to identify a set of most popular search queries associated with the brand in the search system database, the set of most popular search queries being indicative of past queries submitted to a search system associated with the search system database;
• acquire a set of search results for at least one of the set of most popular search queries, the set of search results generated over a pre-determined assessment period;
• calculate a harmfulness coefficient for at least one website contained in the set of search results;
• in response the harmfulness coefficient exceeding a threshold value, identify the at least one website as a fraudulent website;
• generate an investment damage score for the fraudulent website over the pre-determined assessment period;
• and
• cause execution of a brand protection measure against the fraudulent website in accordance with the investment damage score.