Method for making recommendations to a user and apparatus, computing device, and storage medium

A user recommendation apparatus, comprising a processor and a memory, the memory storing computer-executable instructions, the computer-executable instructions, when executed by the processor, causing the processor to:

• obtain corresponding reading feature information according to different reading attribute information;
• obtain history feature information according to reading history information;
• obtain user feature information according to user attribute information, the reading feature information, and the history feature information;
• and
• select a recommendation item from candidate items according to the user feature information.

A non-transitory computer-readable storage medium, storing computer-executable instructions, the computer-executable instructions, when executed by a processor, causing the processor to perform the method for making recommendations to a user, comprising:

• obtaining user attribute information, reading attribute information, reading history information, and candidate items;
• performing intra-group information fusion on the reading attribute information according to preset groupings to obtain reading feature information;
• obtaining a reading history weight according to the reading history information;
• obtaining history feature information according to the reading history weight and the reading history information;
• obtaining user feature information according to the user attribute information, the reading feature information, and the history feature information;
• and
• selecting a recommendation item from the candidate items according to the user feature information.