Media content discovery and character organization techniques

A non-transitory computer-readable medium having stored thereon program instructions that upon execution by a processor, cause performance of a set of acts comprising:

• accessing a preference coefficient associated with a user, wherein the preference coefficient is associated with an attribute of interest of a plurality of attributes;
• determining a first character rating of a first character of a plurality of characters of a media content based on the preference coefficient;
• determining a media content rating for the media content based on the first character rating;
• and
• based on the media content rating, controlling viewing of the media content by way of a viewing system of the user.

A computing system comprising a computer processor coupled to a memory, the computing system configured for performing a set of acts comprising:

• accessing a preference coefficient associated with a user, wherein the preference coefficient is associated with an attribute of interest of a plurality of attributes;
• determining a first character rating of a first character of a plurality of characters of a media content based on the preference coefficient;
• determining a media content rating for the media content based on the first character rating;
• and
• based on the media content rating, controlling viewing of the media content by way of a viewing system of the user.