Systems and methods for improving accuracy of device maps using media viewing data

A system comprising:

• one or more processors;
• and
• one or more non-transitory machine-readable storage media containing instructions that, when executed on the one or more processors, cause the one or more processors to perform operations including:
• determining, for each device identified in a device map, a quantity of time that each device was tuned to each channel of a plurality of channels;
• executing a statistical analysis using the quantity of time determined for each device identified in the device map, wherein the statistical analysis generates a variance value indicating a channel tuning variance between each category segment of a plurality of category segments, wherein each category segment represents a logical group that associates a plurality of devices together;
• and
• determining whether the plurality of category segments correlate to viewing behaviors based on a comparison of the variance value relative to a threshold.

A method comprising:

• determining, for each device identified in a device map, a quantity of time that each device was tuned to each channel of a plurality of channels;
• executing a statistical analysis using the quantity of time determined for each device identified in the device map, wherein the statistical analysis generates a variance value indicating a channel tuning variance between each category segment of a plurality of category segments, wherein each category segment represents a logical group that associates a plurality of devices together;
• and
• determining whether the plurality of category segments correlate to viewing behaviors based on a comparison of the variance value relative to a threshold.

A computer-program product tangibly embodied in a non-transitory machine-readable storage medium including instructions that, when executed on one or more processors, cause the one or more processors to perform operations including:

• determining, for each device identified in a device map, a quantity of time that each device was tuned to each channel of a plurality of channels;
• executing a statistical analysis using the quantity of time determined for each device identified in the device map, wherein the statistical analysis generates a variance value indicating a channel tuning variance between each category segment of a plurality of category segments, wherein each category segment represents a logical group that associates a plurality of devices together;
• and
• determining whether the plurality of category segments correlate to viewing behaviors based on a comparison of the variance value relative to a threshold.