Rim protector

A rim protector for a rim of a wheel of a vehicle, the rim protector comprising:

• a flexible strip comprising, a first strip end, a second strip end, a rim protector portion, an insertion edge, a fastening mechanism and at least one set of teeth;
• the rim protector portion disposed along a length of the flexible strip between the first strip end and the second strip end and is configured to be seatable on and abut an outer surface of a circumference of a rim of a wheel of a vehicle;
• the insertion edge disposed along a length of the flexible strip, opposite the rim protector portion, between the first strip end and the second strip end and is configured to be insertable between the rim of the wheel of the vehicle and a tire;
• the fastening mechanism configured to fasten the first strip end to the second strip end such that the flexible strip is securable in a substantially circular configuration;
• and
• the least one set of teeth disposed along a longitudinal axis of the flexible strip and configured to anchor the insertion edge between the rim of the wheel of the vehicle and the tire.