Data communication using audio patterns systems and methods

A method for use by an encoding device for data communication using audio patterns, the method comprising:

• receiving, from a user device, a user response indicating receipt, by the user device, mixed media content being output by a media device, the user response indicating an initial message being encoded in an audio pattern of the mixed media content, wherein at least one of amplitude or decibel range of the audio pattern is inaudible to a user of the user device;
• determining, based on analysis of the user response and of the mixed media content, that the user is part of a target demographic for an additional mixed media content;
• and
• determining, based on the analysis, a change to additional mixed media content to be provided to the user by the media device or another media device, the additional mixed media content including an additional message being encoded in an additional audio pattern of the additional mixed media content, wherein the at least one of amplitude or decibel range of the additional audio pattern is inaudible to the user of the user device.

A device, comprising:

• a non-transitory memory storing instructions;
• and
• a processor configured to execute the instructions to cause the device to:
• receive, from a user device, a user indication indicating that the user device received mixed media content from a media device, the user indication further indicating an initial message encoded in an audio pattern of the mixed media content, wherein at least one of amplitude or decibel range of the audio pattern is inaudible to a user of the user device;
• access a user profile for the user based on user identity as indicated by the user indication;
• analyze the user profile and the mixed media content to determine that the user is part of a target demographic for an additional mixed media content;
• and
• modify, based on the analysis of the user profile and the mixed media content, the additional mixed media content to be provided to the user by the media device or another media device, the modified additional mixed media content including an additional message being encoded in an additional audio pattern of the modified additional mixed media content, wherein the at least one of amplitude or decibel range of the additional audio pattern is inaudible to the user of the user device.

A non-transitory machine-readable medium having instructions stored thereon, the instructions executable to cause performance of operations comprising:

• receiving, from a user device, a user response indicating receipt, by the user device, mixed media content being output by a media device, the user response indicating an initial message being encoded in an audio pattern of the mixed media content, wherein at least one of amplitude or decibel range of the audio pattern is inaudible to a user of the user device;
• determining, based on analysis of the user response and of the mixed media content, that the user is part of a target demographic for an additional media content;
• provide, to the media device or an additional media device and based on the analysis, the additional media content including an additional message being encoded in an additional audio pattern of the additional media content, wherein at least one of amplitude or decibel range of the additional audio pattern is inaudible to the user of the user device;
• and
• tracking the user based on the user response and an additional user response received after the additional audio pattern of the additional media content is provided to the user device.