Systems and methods for dynamic messaging campaign

A computer-implemented method comprising:

• conducting, by a computing platform, a messaging campaign over at least a first phase and a second phase, the first and second phases being separated temporally based on a schedule associated with the messaging campaign, wherein conducting the messaging campaign comprises:
• conducting the first phase of the messaging campaign, the first phase including a first set of parameters for delivering a first message to at least a first group of intended recipients, the first set of parameters defining at least the first group and a respective first distribution channel;
• responsive to conducting the first phase of the messaging campaign, determining, based on analysis of online activity associated with one or more members of the first group, the online activity occurring in temporal alignment with the first phase of the campaign and being associated with a store, a second set of parameters for the second phase of the messaging campaign, the second set of parameters defining a change to the first set of parameters for delivering a second message to the one or more members;
• and
• prior to conducting the second phase of the messaging campaign, generating a recommendation to conduct the second phase of the messaging campaign for the one or more members using the second set of parameters.

A non-transitory computer readable medium having computer-executable instructions stored thereon, wherein the instructions, when executed by a processor of a system, causes the system to:

• conduct a messaging campaign over at least a first phase and a second phase, the first and second phases being separated temporally based on a schedule associated with the messaging campaign, wherein the instructions for conducting the messaging campaign cause the system to:
• conduct the first phase of the messaging campaign, the first phase including a first set of parameters for delivering a first message to at least a first group of intended recipients, the first set of parameters defining at least the first group and a respective first distribution channel;
• responsive to conducting the first phase of the messaging campaign, determine, based on analysis of online activity associated with one or more members of the first group, the online activity occurring in temporal alignment with the first phase of the campaign and being associated with a store, a second set of parameters for the second phase of the messaging campaign, the second set of parameters defining a change to the first set of parameters for delivering a second message to the one or more members;
• and
• prior to conducting the second phase of the messaging campaign, generate a recommendation to conduct the second phase of the messaging campaign for the one or more members using the second set of parameters.