Method and system for managing communications including advertising content

A media processor, comprising:

• a processing system including a processor;
• and
• a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising:
• receiving a first stream of media content, advertisements and a first set of keys, wherein each key corresponds to one of the advertisements, wherein the first stream of media content is received from an interactive television network which provides a combined output of media content, the advertisements and offers, wherein each respective first key uniquely identifies a respective advertisement of the advertisements;
• receiving a second stream that includes the offers and a second set of keys, wherein each second key corresponds to one of the offers, wherein the second stream is received from an advertising server, wherein the offers comprise marketing information, wherein the marketing information further comprises invitations to events related to a selected portion of the first stream of media content;
• combining a particular offer with a particular advertisement to generate a notification within the selected portion of the first stream of media content, wherein the combining is based on determining a match of a particular second key of the particular offer with a particular first key of the particular advertisement;
• presenting the first stream of media content including the notification;
• receiving a signal from equipment of a user that indicates an interest in the particular offer, wherein the receiving the signal comprises receiving the second key associated with the particular offer;
• and
• responsive to receiving the signal from the equipment of the user in the particular offer:
• identifying the user using the second key associated with the particular offer, and
• providing a notification that the signal was received in relation to the selected portion of the media content to the advertising server, wherein the advertising server accesses account information of the user from the interactive television network based on the identifying the user,
• wherein the advertising server retrieves marketing information for the selected portion of the media content based on the account information of the user,
• wherein the advertising server updates the account information of the user responsive to receiving the second key associated with the offer and based on the identifying the user,
• wherein the advertising server monitors activities of the user regarding the selected portion of the media content,
• wherein the advertising server determines a communication for the user based on the marketing information and based on monitoring of the activities of the user, and
• wherein the advertising server delivers the communication to the user.

A non-transitory, machine-readable storage medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, comprising:

• receiving marketing information for a user from an advertising server, wherein the advertising server obtained the marketing information for the user based on an indication of interest in a notification presented during a portion of media content presented to the user and based on identification of the user, wherein a first stream including the media content, advertisements and a first set of keys was presented to the user, each respective first key uniquely identifying a respective advertisement of the advertisements, and wherein the notification was uniquely associated with a second key presented in a second stream, the second stream including offers and a second set of keys including the second key, each second key corresponding to one of the offers, and the notification was generated based on a match between a particular first key and a particular second key, and wherein the advertising server received the second key as part of the indication of interest, the second key identifying the notification and identifying the user to provide identification of the user;
• monitoring activities of the user;
• providing information about the activities of the user to the advertising server;
• monitoring a location of the user to determine if the user is in proximity to a location of interest for the user;
• and
• responsive to determining that the user is in proximity to the location of interest:
• sending a message to the advertising server, the message including the location of the user;
• receiving, from the advertising server, directed marketing information for the location of interest for the user, wherein the advertising server determines a target communication to the user based on the marketing information and the monitoring of the activities of the user;
• and
• presenting the directed marketing information to the user.