System and method for location-based advertisement delivery verification

A method for enhanced location verification and content delivery confirmation, the method comprising:

• building a customized pixel for location verification;
• appending the customized pixel to an ad tag;
• collecting a combination of data from the customized pixel, the combination of data including location data;
• processing the combination of data collected from a previous day by performing a first enrichment process, the first enrichment process including enriching the combination of data with additional data corresponding to at least one of connection type and latitude and longitude data, wherein latitude and longitude data is based on IP in a case where latitude and longitude information was not provided;
• performing a second enrichment process including enriching the combination of data with location data fields;
• calculating a location quality score;
• and
• assigning the location quality score calculated to the enriched data.

A system for enhanced location verification and content delivery confirmation including a computing device configured to:

• build a customized pixel for location verification;
• append the customized pixel to an ad tag;
• collect a combination of data from the customized pixel, the combination of data including location data;
• process the combination of data collected from a previous day by performing a first enrichment process, the first enrichment process including enriching the combination of data with additional data corresponding to at least one of connection type and latitude and longitude data, wherein latitude and longitude data is based on IP in a case where latitude and longitude information was not provided;
• perform a second enrichment process including enriching the combination of data with location data fields;
• calculate a location quality score;
• and
• assign the location quality score calculated to the enriched data.

A non-transitory computer-readable storage medium storing a program which, when executed by a computer, causes the computer to perform a method for enhanced location verification and content delivery confirmation, the method comprising:

• building a customized pixel for location verification;
• appending the customized pixel to an ad tag;
• collecting a combination of data from the customized pixel, the combination of data including location data;
• processing the combination of data collected from a previous day by performing a first enrichment process, the first enrichment process including enriching the combination of data with additional data corresponding to at least one of connection type and latitude and longitude data, wherein latitude and longitude data is based on IP in a case where latitude and longitude information was not provided;
• performing a second enrichment process including enriching the combination of data with location data fields including at least one of country, zip, or designated market area;
• calculating a location quality score;
• and
• assigning the location quality score calculated to the enriched data.