Back to results
US 2021/0241315 A1Published application
Systems and methods for dynamic messaging campaign
OwnerKevin CLARK, Brooke FITZGERALD +3inventors
InventorsKevin CLARK, Brooke FITZGERALD, David CORNU, Jacinthe RICARD, Mathieu LEDUC-HAMEL
Life of this patent
Estimating the term…
Abstract
Methods and systems for generating a messaging campaign are described. A set of intended recipients is identified for a proposed messaging campaign associated with an online store. A set of recommended parameters is determined for the proposed messaging campaign, the set of recommended parameters including a recommended distribution channel for each recipient group identified in the set of intended recipients.
Claims22
A system comprising:
- a processor in communication with a storage, the processor configured to execute instructions in the storage to cause the system to:
- receive a first set of parameters for a proposed messaging campaign associated with an online store, the first set of parameters including an identification of a set of intended recipients for the proposed messaging campaign;
- divide the proposed messaging campaign into two or more sub-campaigns by:
- identifying two or more recipient groups from among the set of intended recipients and identifying a respective recommended distribution channel for each of the two or more recipient groups identified in the set of intended recipients;
- and
- generate a recommendation, for a merchant device, that modifies the first set of parameters into sub-campaign parameters that indicate, for each of the two or more sub-campaigns, the respective identified two or more recipient groups and the respective recommended distribution channel for each of the two or more recipient groups;
- and
- conduct the two or more sub-campaigns in accordance with the sub-campaign parameters, wherein conducting the two or more sub-campaigns includes causing sending of campaign messages to the respective two or more recipient groups over the respective recommended distribution channels.
5 more elements
(canceled)
A method comprising:
- receiving a first set of parameters for a proposed messaging campaign associated with an online store, the first set of parameters including an identification of a set of intended recipients for the proposed messaging campaign;
- dividing the proposed messaging campaign into two or more sub-campaigns by:
- identifying two or more recipient groups from among the set of intended recipients and identifying a respective recommended distribution channel for each of the two or more recipient groups identified in the set of intended recipients;
- and
- generating a recommendation, for a merchant device, that modifies the first set of parameters into sub-campaign parameters that indicate, for each of the two or more sub-campaigns, the respective identified two or more recipient groups and the respective recommended distribution channel for each of the two or more recipient groups;
- and
- conducting the two or more sub-campaigns in accordance with the sub-campaign parameters, wherein conducting the two or more sub-campaigns includes causing sending of campaign messages to the respective two or more recipient groups over the respective recommended distribution channels.
4 more elements
(canceled)
A non-transitory computer readable medium comprising computer-executable instructions that, when executed by a processor of a system, causes the system to:
- receive a first set of parameters for a proposed messaging campaign associated with an online store, the first set of parameters including an identification of a set of intended recipients for the proposed messaging campaign;
- divide the proposed messaging campaign into two or more sub-campaigns by:
- identifying two or more recipient groups from among the set of intended recipients and identifying a respective recommended distribution channel for each of the two or more recipient groups identified in the set of intended recipients;
- and
- generate a recommendation, for a merchant device, that modifies the first set of parameters into sub-campaign parameters that indicate, for each of the two or more sub-campaigns, the respective identified two or more recipient groups and the respective recommended distribution channel for each of the two or more recipient groups;
- and
- conduct the two or more sub-campaigns in accordance with the sub-campaign parameters, wherein conducting the two or more sub-campaigns includes causing sending of campaign messages to the respective two or more recipient groups over the respective recommended distribution channels.
4 more elements
Dependencies are inferred from the claim text.