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US 2021/0241312 A1Published application
Call tracking
AssigneeInvoca, Inc.
InventorsGarvan Michael Kuskey, Lauren Kimberly Harris, Colin D. Kelley
Life of this patent
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Abstract
There are disclosed systems and methods for facilitating communications between individuals and enterprises and in particular, to methods and systems for tracking and attributing customer and/or customer prospect online and offline communications in association with a marketing campaign.
Claims20
A computer system comprising:
- a computing device;
- a data network interface coupled to the computing device;
- one or more non-transitory computer-readable storage media storing instructions readable by the computing device and which, when executed by the computing device, cause the computing device to:
- associate a pool of potential system phone numbers with an email marketing campaign, the pool of potential system phone numbers associated by a marketing or tracking system;
- transmit an email to a plurality of customer prospects associated with the email marketing campaign wherein the email is configured to fetch an image upon presentation to a customer prospect;
- receive, via the data network interface, an image fetch request from an Internet-connected computing device of a customer prospect from the plurality of customer prospects wherein the image fetch request includes as a parameter an email address of the customer prospect;
- after receiving the image fetch request, determine that the pool of potential system phone numbers is exhausted;
- in response to determining that the pool of potential system phone numbers is exhausted, implement a number recycling activity-based technique to at least a subset of the pool of potential system phone numbers;
- dynamically select a phone number of the subset of the pool of potential system phone numbers based on the image fetch request and the email marketing campaign;
- generate an image comprising at least the phone number selected from the subset of the pool of phone numbers associated with the email marketing campaign;
- and
- transmit the generated image to the Internet-connected computing device of the customer prospect.
9 more elements
A computer-implemented method, comprising:
- associating a pool of potential system phone numbers with an email marketing campaign, the pool of potential system phone numbers associated by a marketing or tracking system;
- transmitting an email to a plurality of customer prospects associated with the email marketing campaign wherein the email is configured to fetch an image upon presentation to a customer prospect;
- receiving, via the data network interface, an image fetch request from an Internet-connected computing device of a customer prospect from the plurality of customer prospects wherein the image fetch request includes as a parameter an email address of the customer prospect;
- after receiving the image fetch request, determining that the pool of potential system phone numbers is exhausted;
- in response to determining that the pool of potential system phone numbers is exhausted, implementing a number recycling activity-based technique to at least a subset of the pool of potential system phone numbers;
- dynamically selecting a phone number of the subset of the pool of potential system phone numbers based on the image fetch request and the email marketing campaign;
- generating an image comprising at least the phone number selected from the subset of the pool of phone numbers associated with the email marketing campaign;
- and
- transmitting the generated image to the Internet-connected computing device of the customer prospect.
6 more elements
A non-transitory computer-readable storage medium storing one or more sequences of instructions which, when executed using one or more processors, cause the one or more processors to execute:
- transmitting an email to a plurality of customer prospects associated with the email marketing campaign wherein the email is configured to fetch an image upon presentation to a customer prospect;
- receiving, via the data network interface, an image fetch request from an Internet-connected computing device of a customer prospect from the plurality of customer prospects wherein the image fetch request includes as a parameter an email address of the customer prospect;
- after receiving the image fetch request, determining that the pool of potential system phone numbers is exhausted;
- in response to determining that the pool of potential system phone numbers is exhausted, implementing a number recycling activity-based technique to at least a subset of the pool of potential system phone numbers;
- dynamically selecting a phone number of the subset of the pool of potential system phone numbers based on the image fetch request and the email marketing campaign;
- generating an image comprising at least the phone number selected from the subset of the pool of phone numbers associated with the email marketing campaign;
- and
- transmitting the image to the Internet-connected computing device of the customer prospect.
5 more elements
Dependencies are inferred from the claim text.