Method, apparatus, and computer program product for suppressing content from ranked positioning in electronic correspondence based on rules-based scoring

An apparatus, comprising:

• a processor and a non-transitory computer-readable medium storing computer program code that, when executed by the processor, cause the apparatus to:
• receive, by a promotion offering system, a set of promotions selected for presentation to the consumer in an electronic correspondence, wherein each promotion of the set of promotions is respectively associated with a promotion score,
• determine, using a rules-based filter comprising a first set of rules, whether to modify a first promotion score associated with a first promotion, wherein the set of rules includes:
• a first rule configured to filter out promotions associated with at least one promotion attribute for offering to consumers associated with at least one consumer attribute, and
• a second rule configured to filter out at least one promotion based at least in part on manual explicit input to a promotion offering system from the consumer, the explicit input comprising a thumbs down indicating a desire by the consumer not to be presented a potential promotion sharing a promotion attribute with the first promotion;
• in response to determining to modify the first promotion score associated with the first promotion, modify the first promotion score associated with the first promotion;
• in an instance in which the first promotion score is modified, determine whether to suppress presentation of the first promotion in the electronic correspondence based at least in part on the modified promotion score;
• and
• generate the electronic correspondence for electronic presentation on a consumer device associated with the consumer, the electronic correspondence being generated to include one or more promotions and one or more ranked positions configured for displaying each of the one or more promotions in the electronic correspondence, wherein the one or more promotions are each assigned to at least one of the one or more ranked positions based on a comparison of the promotion scores selected for inclusion in the electronic correspondence;
• wherein the electronic correspondence is at least one of an email, text message, voice message, webpage inbox message, real-time webpage content presentation and mobile push notification.

A method, comprising:

• receiving, by a promotion offering system, a set of promotions selected for presentation to the consumer in an electronic correspondence, wherein each promotion of the set of promotions is respectively associated with a promotion score,
• determining, using a rules-based filter comprising a set of rules, whether to modify a first promotion score associated with a first promotion, wherein the set of rules includes:
• a first rule configured to filter out promotions associated with at least one promotion attribute for offering to consumers associated with at least one consumer attribute, and
• a second rule configured to filter out at least one promotion based at least in part on manual explicit input to a promotion offering system from the consumer, the explicit input comprising a thumbs down indicating a desire by the consumer not to be presented a potential promotion sharing a promotion attribute with the first promotion;
• in response to determining to modify the first promotion score associated with the first promotion, modify the first promotion score associated with the first promotion;
• in an instance in which the first promotion score is modified, determining whether to suppress presentation of the first promotion in the electronic correspondence based at least in part on the modified promotion score;
• and
• generating the electronic correspondence for electronic presentation on a consumer device associated with the consumer, the electronic correspondence being generated to include one or more promotions and one or more ranked positions configured for displaying each of the one or more promotions in the electronic correspondence, wherein the one or more promotions are each assigned to at least one of the one or more ranked positions based on a comparison of the promotion scores selected for inclusion in the electronic correspondence;
• wherein the electronic correspondence is at least one of an email, text message, voice message, webpage inbox message, real-time webpage content presentation and mobile push notification.

A computer program product comprising a non-transitory computer-readable storage medium storing computer program code that, when executed by a processor of an apparatus, cause the apparatus to:

• receive, by a promotion offering system, a set of promotions selected for presentation to the consumer in an electronic correspondence, wherein each promotion of the set of promotions is respectively associated with a promotion score,
• determine, using a rules-based filter comprising a set of rules, whether to modify a first promotion score associated with a first promotion, wherein the set of rules includes:
• a first rule configured to filter out promotions associated with at least one promotion attribute for offering to consumers associated with at least one consumer attribute, and
• a second rule configured to filter out at least one promotion based at least in part on manual explicit input to a promotion offering system from the consumer, the explicit input comprising a thumbs down indicating a desire by the consumer not to be presented a potential promotion sharing a promotion attribute with the first promotion;
• in response to determining to modify the first promotion score associated with the first promotion, modify the first promotion score associated with the first promotion;
• in an instance in which the first promotion score is modified, determine whether to suppress presentation of the first promotion in the electronic correspondence based at least in part on the modified promotion score;
• and
• generate the electronic correspondence for electronic presentation on a consumer device associated with the consumer, the electronic correspondence being generated to include one or more promotions and one or more ranked positions configured for displaying each of the one or more promotions in the electronic correspondence, wherein the one or more promotions are each assigned to at least one of the one or more ranked positions based on a comparison of the promotion scores selected for inclusion in the electronic correspondence;
• wherein the electronic correspondence is at least one of an email, text message, voice message, webpage inbox message, real-time webpage content presentation and mobile push notification.