Business model generation support method and business model generation support device

A business model generation support method of causing a computer having a processor and a memory to propose a new business model, the business model generation support method comprising:

• a first step of causing the computer to receive a first business model and a second business model;
• a second step of causing the computer to add, for the plurality of business models, a first activity performed by the first business model and a second activity performed by the second business model to first information predefining jobs performed by the business models as activities;
• a third step of causing the computer to add a relation between a first data item used for performing the first activity and the first activity and a relation between a second data item used for performing the second activity and the second activity to second information predefining a relation between the activities and data items used for performing the activities;
• a fourth step of causing the computer to search the second information to obtain a third activity including both the first data item and the second data item;
• and
• a fifth step of causing the computer to output the third activity that is performable as a job of a third business model obtained by bringing the first business model and the second business model into collaboration.