Dynamic contextual media filter

A system comprising:

• a memory;
• and
• at least one hardware processor coupled to the memory and comprising instructions that causes the system to perform operations comprising:
• causing display of a graphical user interface at a client device, the graphical user interface including a display of a graphical icon;
• receiving an input that selects the graphical icon from the client device;
• determining a context of the client device in response to the input that selects the graphical icon;
• accessing media content from among a collection of media content based on the context;
• and
• causing display of a presentation of the media content within the graphical user interface.

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

• causing display of a graphical user interface at a client device, the graphical user interface including a display of a graphical icon;
• receiving an input that selects the graphical icon from the client device;
• determining a context of the client device in response to the input that selects the graphical icon;
• accessing media content from among a collection of media content based on the context;
• and
• causing display of a presentation of the media content within the graphical user interface.