Providing visual guidance for presenting visual content in a venue

A system for previewing visual content on a media surface in a venue from a viewer location in the venue, the system comprising:

• a memory that stores a viewer location heat map that graphically identifies a plurality of groups of viewer locations in the venue, the plurality of groups of viewer locations being assigned to respective attribute ranges from among a plurality of attribute ranges;
• and
• a processor configured to execute instructions stored in the memory, the instructions, when executed by the processor, configuring the processor to:
• receive a selection by a user of a group of viewer locations from among the plurality of groups of viewer locations in the venue from the viewer location heat map, wherein the viewer location is assigned to the group of viewer locations based on an attribute value that falls within the respective range assigned to the group of viewer locations;
• render a respective image of the visual content on the media surface for each viewer location in the group of viewer locations, wherein the rendering is based on a respective attribute value assigned to the each viewer location, the visual content, and media surface geometry of the media surface viewable from the viewer location;
• combine the respective images of the visual content on the media surface into a representative image of the visual content on the media surface;
• and
• provide the representative image of the visual content to the user.

A method for previewing visual content on a media surface in a venue from a viewer location in the venue, the method comprising:

• providing, by a processor, to a user a viewer location heat map that graphically identifies a plurality of groups of viewer locations in the venue, the plurality of groups of viewer locations being assigned to respective metric ranges from among a plurality of metric ranges;
• receiving, by the processor, a selection by the user of the viewer location from among a plurality of viewer locations in the venue from the viewer location heat map, the viewer location having a metric that falls within the respective attribute range of a group of viewer locations from among the plurality of groups of viewer locations;
• rendering, by the processor, an image of the visual content on the media surface in the venue from the point of view of the viewer location selected by the user, wherein the rendering is based on the visual content, media surface geometry of the media surface viewable from the viewer location, and the metric of the viewer location, the metric corresponding to a plurality of attributes for the viewer location;
• and
• providing, by the processor, the image of the visual content on the media surface to the user.