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US 2021/0233102 A1Published application
Providing promotion recommendations and implementation of individualized promotions
Assigneesalesforce.com, inc.
InventorsScot DeDeo, Jeremiah David Brazeau
Life of this patent
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Abstract
Systems and techniques for automated identification of promotions for use by users of a computerized commerce platform are provided. Historical data on the success of prior-implemented promotions is used to identify new promotions to suggest to a user.
Claims12
A method comprising:
- identifying a first proposed promotion from among a plurality of promotions within a computerized commerce platform, wherein:
- the computerized commerce platform comprises a framework to develop and deploy a commercial site;
- and
- the first proposed promotion is identified based:
- at least in part on historical data that indicates the success of a second promotion previously implemented on the computerized commerce platform, the second promotion being different from the first proposed promotion;
- and
- at least one feature of a first commercial site of a first user of the computerized commerce platform;
- providing, to the first user, the first proposed promotion and an indication of an expected outcome of the proposed promotion when applied on the first commercial site;
- in response to a selection of the first proposed promotion by the first user, implementing the first proposed promotion on the first commercial site of the first user implemented on the computerized commerce platform;
- storing data indicating the success of the first proposed promotion during operation of the first commercial site of the first user;
- responsive to a request from a second user, identifying a second proposed promotion from among the plurality of promotions within the computerized commerce platform, the second proposed promotion being identified based at least in part on the data indicating the success of the first proposed promotion.
8 more elements
Dependencies are inferred from the claim text.