Systems and Methods to Rank and Select Triggers for Real-Time Offers

A method, comprising:

• displaying a user interface to a marketer user on a computing device operated by the marketer user;
• determining, with at least one processor, a predicted effectiveness for each trigger of a set of triggers associated with at least one offer based at least partially on a likelihood of a plurality of users performing transactions satisfying conditions associated with each trigger of the set of triggers;
• generating, with the at least one processor, a ranked set of triggers by ranking each trigger of the set of triggers according to the predicted effectiveness of each respective trigger of the set of triggers;
• displaying, on the user interface, the ranked set of triggers for the selection of at least one trigger;
• in response to the selection of the at least one trigger by the marketer user from the user interface, generating, with the at least one processor, at least one trigger record from the at least one trigger, the at least one trigger record comprising at least one condition;
• comparing, with the at least one processor, at least one transaction processed by a transaction handler to the at least one trigger record, the transaction handler arranged in an electronic payment processing network;
• determining, with the at least one processor, that the at least one transaction satisfies the at least one condition of the at least one trigger record;
• and
• in response to determining that the at least one condition is satisfied by the at least one transaction, causing, with the at least one processor, a message based on the at least one offer to be communicated, via a communication channel outside of the electronic payment processing network, to a user of the plurality of users at a point of interaction corresponding to the at least one transaction.