System and Method for Optimizing the Viewability of Website Content

One or more non-transitory computer readable storage media encoded with software comprising computer executable instructions wherein, when the software is executed in a computing device, the executable instructions are incorporated in a container tag embedded in the webpage and are operable to:

• execute a container tag embedded in a webpage by firing the container tag before any other tags, said container tag configured to monitor said any other tags on the webpage before and while they execute to analyze functions of said any other tags on the webpage including identifying one or more elements in said browser environment being examined by any one of said any other tags, said container tag in accordance with one function providing a technical name of a browser data element and providing a corresponding description;
• the container tag embedded by an external server to operate in a browser environment and selectively track and execute a plurality of control and interface actions to:
• identify a first subsequent tag in the webpage via the container tag;
• identify a second subsequent tag called by the first subsequent tag;
• identify the location of the at least first subsequent tag embedded on the webpage relative to the portion of the webpage currently in view;
• and
• control an order of firing of the first and second subsequent tags in accordance with rules determined to control timing of loading of paid content, the order of the firing of specified tags prioritized to maximize viewability of paid content on the webpage by rendering paid content that fall within an active browser environment first or delaying rendering of paid content that fall outside the active browser environment and controlling operations of at least the first and second subsequent tags including blocking or altering a tag functionality or at least one of capturing or redirecting tag communications.