Techniques for Wireless Communication of Proximity Based Marketing
AssigneeFreelinc Holdings, LLC
InventorDouglas Howard Dobyns
Life of this patent
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Abstract
A system and method for wireless communication of proximity based marketing is provided. The method includes determining whether a proximity device and a mobile computing device are within a first proximity to each other, wherein the proximity device is associated with at least one of a product and a service, and communicating information indicating that the proximity device and the mobile computing device are within the first proximity to each other, when it is determined that the proximity device and the mobile computing device are within the first proximity to each other.
Claims20
An apparatus of a Short Range Communication (SRC) device configured to communicate proximity based marketing, the apparatus configured to:
- define a proximity boundary with dimensions defined by a selected magnetic induction diversity communication range of the SRC device, wherein
- the SRC device is configured to communicate using magnetic induction;
- the SRC device includes at least two substantially orthogonal antennas to provide magnetic induction diversity, and using the magnetic induction diversity to substantially reduce a variability of the dimensions of the proximity boundary defined by the selected magnetic induction diversity communication range;
- and
- the SRC device is coupled to a mobile computing device;
- determine whether the proximity device is within the proximity boundary by forming a short range wireless communication link between the SRC device and the proximity device when the proximity device is within the proximity boundary;
- set at least one rule regarding at least one of a product and a service for a proximity based communication filter module, which is associated with the mobile computing device, the at least one rule identifying one or more actions performed by the mobile computing device when a proximity device is within the proximity boundary;
- and
- perform at least one action by the mobile computing device based on the at least one rule set in the proximity based communication module when the proximity device is within the proximity boundary.
An apparatus of a proximity short range communication (PSRC) device configured to communicate proximity based marketing, the apparatus configured to:
- define a proximity boundary with dimensions defined by a selected magnetic induction diversity communication range of the PSRC device, wherein
- the PSRC device is configured to communicate using magnetic induction;
- the PSRC device includes at least two substantially orthogonal antennas to provide magnetic induction diversity, and using the magnetic induction diversity to substantially reduce a variability of the dimensions of the proximity boundary defined by the selected magnetic induction diversity communication range;
- the PSRC device is associated with at least one of a location and object;
- and
- the PSRC device is coupled to a microprocessor to form a proximity device;
- determine whether a mobile computing device coupled to a Short Range Communication (SRC) device is within the proximity boundary by forming a short range wireless communication link between the mobile computing device and the proximity device when the mobile computing device is within the proximity boundary;
- set at least one rule regarding at least one of a product and a service for a proximity based communication filter module, which is associated with the proximity device, the at least one rule identifying one or more actions performed by the proximity device when the mobile computing device is within the proximity boundary;
- and
- perform at least one action by the proximity device based on the at least one rule set in the proximity based communication module when the mobile computing device is within the proximity boundary.
Dependencies are inferred from the claim text.