Systems and methods for providing advertisements in live event broadcasting

A system for advertising during live event broadcasting, comprising:

• a server platform in network communication with a multiplicity of broadcaster computers and a multiplicity of advertiser computers;
• wherein the server platform is operable to calculate an intensity level for at least one moment of a live event;
• wherein the intensity level is a rating given to the at least one moment of the live sporting event;
• wherein the server platform is operable to receive an ask value for at least one location on video images for the at least one moment of the live event from the multiplicity of broadcaster computers, wherein the ask value is based on the intensity level;
• wherein the server platform is operable to receive at least one bid value in real time for the at least one location on the video images for the at least one moment of the live event for advertisement from the multiplicity of advertiser computers, wherein the at least one bid value is based on the intensity level;
• wherein the at least one bid value is further based on bid settings by the at least one advertiser computer, the bid settings comprising a threshold intensity level for bidding, a maximum bidding price, and an advertisement budget;
• and
• wherein the server platform is operable to overlay at least one graphical element representing at least one advertisement from at least one bid-winning advertiser computer on the video images of the live event for the at least one moment in real-time.

A method for advertising during live sporting event broadcasting, comprising:

• providing a server platform in network communication with at least one broadcaster computer and at least one advertiser computer, wherein the at least one broadcaster computer is operable to broadcast video images of a live sporting event;
• the server platform calculating an intensity level for at least one moment of the live sporting event based on real-time data, historical data, statistical data, and prediction data relating to the live sporting event;
• wherein the intensity level is a rating given to the at least one moment of the live sporting event further based on event-specific weighting factors for a presence of at least one event element and an event context for the at least one event element;
• the server platform receiving an ask value for at least one location on video images for the at least one moment of the live sporting event from the at least one broadcaster computer, wherein the ask value is based on the intensity level, wherein the at least one location on the video images is selected by the at least one broadcaster computer for advertisement bidding for the at least one moment of the live sporting event;
• the server platform receiving at least one bid value in real time from the at least one advertiser computer for the at least one location on the video images for the at least one moment of the live sporting event for advertisement, wherein the at least one bid value is based on the intensity level;
• wherein the at least one bid value is further based on bid settings by the at least one advertiser computer, the bid settings comprising a threshold intensity level for bidding, a maximum bidding price, and an advertisement budget;
• the server platform overlaying at least one graphical element representing at least one advertisement from at least one bid-winning advertiser computer on the video images of the live sporting event at the at least one moment in real time;
• and
• the server platform facilitating transactions for advertising on the at least one location on the video images for the at least one moment of the live sporting event between the at least one broadcaster computer and the at least one bid-winning advertiser computer.