Incorporating visual objects into video material

An apparatus comprising non-volatile machine-readable storage medium storing a program having instructions which cause the one or more processors to:

• obtain, from a source video holding entity, first source video data comprising a first plurality of frames of video material, wherein the first plurality of frames are a lower quality version of the frames of source video material held by the source video holding entity;
• analyze the obtained first source video data to identify selected frames of the source video material;
• and
• identify one or more insertion zones within the selected frames, wherein the insertion zones correspond to one or more regions within the image contents of the selected frames of the source video material that are suitable for the insertion of one or more visual objects.

An apparatus comprising non-volatile machine-readable storage medium storing a program having instructions which cause the one or more processors to:

• obtain plurality of frames of video, wherein the plurality of frames are of broadcast quality;
• embed one or more visual objects into the image content of at least some of the plurality of frames;
• and
• create output video data that comprises the plurality of frames of video incorporating the embedded one or more visual objects,
• wherein the plurality of frames comprise some, but not all, of the frames of a source video material.

A method comprising:

• obtaining, from a source video holding entity, first source video data comprising a first plurality of frames of video material, wherein the first plurality of frames are a lower quality version of the frames of source video material held by the source video holding entity;
• analyzing the obtained first source video data to identify selected frames of the source video material;
• and
• identifying one or more insertion zones within the selected frames, wherein the insertion zones correspond to one or more regions within the image contents of the selected frames of the source video material that are suitable for the insertion of one or more visual objects.