System and method for generating geographic zone information for consumers

An apparatus configured to programmatically generate a consumer geographic profile, the apparatus comprising at least one processor and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to:

• receive an identification of a first geographic location associated with a consumer;
• programmatically identify a first geographic zone associated with the first geographic location, wherein the first geographic zone is identified from a plurality of predetermined geographic zones;
• programmatically generate a first importance score associated with the first geographic zone and associated with the consumer, wherein the first importance score is generated based at least in part on previously received identifications of geographic locations associated with the consumer;
• and
• store, on a non-transitory computer-readable medium, the first geographic zone and the first importance score associated with the consumer.

A computer-implemented method for generating a consumer geographic profile, the method comprising:

• receiving, by at least one processor, an identification of a first geographic location associated with a consumer;
• programmatically identifying, by the at least one processor, a first geographic zone associated with the first geographic location, wherein the first geographic zone is identified from a plurality of predetermined geographic zones;
• programmatically generating, by the at least one processor, a first importance score associated with the first geographic zone and associated with the consumer, wherein the first importance score is generated based at least in part on previously received identifications of geographic locations associated with the consumer;
• and
• storing, by the at least one processor, on a non-transitory computer-readable medium, the first geographic zone and the first importance score associated with the consumer.

A computer program product configured to programmatically generate a consumer geographic profile, the computer program product comprising at least one non-transitory computer-readable storage medium having computer executable program code instructions therein, the computer executable program code instructions comprising program code instructions configured, upon execution, to:

• receive an identification of a first geographic location associated with a consumer;
• programmatically identify a first geographic zone associated with the first geographic location, wherein the first geographic zone is identified from a plurality of predetermined geographic zones;
• programmatically generate a first importance score associated with the first geographic zone and associated with the consumer, wherein the first importance score is generated based at least in part on previously received identifications of geographic locations associated with the consumer;
• and
• store, on a non-transitory computer-readable medium, the first geographic zone and the first importance score associated with the consumer.