User interface for comparing digital content items

A system comprising:

• at least one hardware processor;
• and
• a non-transitory computer-readable medium storing executable instructions that, when executed, cause the at least one processor to perform operations comprising:
• causing a plurality of graphical widgets to be displayed concurrently on a computing device of a user, each one of the plurality of graphical widgets comprising a corresponding identifier, a corresponding plurality of attribute types for the corresponding identifier, and a corresponding attribute value for each one of the plurality of attribute types;
• receiving, from the computing device, a request for one or more additional graphical widgets, the request indicating at least one of the plurality of graphical widgets selected by the user for concurrent display with the one or more additional graphical widgets, the request also indicating at least one corresponding attribute value for each one of the at least one of the plurality of graphical widgets, the at least one corresponding attribute value having been selected by the user for use in determining the one or more additional graphical widgets;
• determining the one or more additional graphical widgets from amongst a plurality of additional graphical widgets based on the at least one corresponding attribute value indicated by the request;
• and
• causing the determined one or more additional graphical widgets to be displayed concurrently on the computing device along with the at least one of the plurality of graphical widgets selected by the user for concurrent display with the one or more additional graphical widgets, the determined one or more additional graphical widgets each comprising a corresponding identifier, the plurality of attribute types, and a corresponding attribute value for each one of the plurality of attribute types.

A non-transitory machine-readable storage medium, tangibly embodying a set of instructions that, when executed by at least one hardware processor, causes the at least one processor to perform operations comprising:

• causing a plurality of graphical widgets to be displayed concurrently on a computing device of a user, each one of the plurality of graphical widgets comprising a corresponding identifier, a corresponding plurality of attribute types for the corresponding identifier, and a corresponding attribute value for each one of the plurality of attribute types;
• receiving, from the computing device, a request for one or more additional graphical widgets, the request indicating at least one of the plurality of graphical widgets selected by the user for concurrent display with the one or more additional graphical widgets, the request also indicating at least one corresponding attribute value for each one of the at least one of the plurality of graphical widgets, the at least one corresponding attribute value having been selected by the user for use in determining the one or more additional graphical widgets;
• determining the one or more additional graphical widgets from amongst a plurality of additional graphical widgets based on the at least one corresponding attribute value indicated by the request;
• and
• causing the determined one or more additional graphical widgets to be displayed concurrently on the computing device along with the at least one of the plurality of graphical widgets selected by the user for concurrent display with the one or more additional graphical widgets, the determined one or more additional graphical widgets each comprising a corresponding identifier, the plurality of attribute types, and a corresponding attribute value for each one of the plurality of attribute types.