System and method for creating customers profile based on customers digital navigation

A system to create a profile of a customer when the customer casually navigates one or more digital touchpoints associated with a merchant, the system comprising:

• a telecom server hosted behind a firewall of a telecom operator to host a tracking pixel to capture digital behavior data of the customer, wherein the tracking pixel is header enriched by the telecom operator by integrating one or more device identifiers associated with a computing device of the customer, and personal data pertaining to the customer to identify the computing device and the customer;
• a customer recognition module connected to the telecom server to identify the customer through the tracking pixel when the customer loads the digital touchpoints of the merchant on a browser of the computing device associated with the customer;
• a native server connected to the telecom server over a network and provides a native service platform to facilitate the merchant to create an account, wherein the merchant obtains an identification code module on creating the account over the native service platform, wherein the identification code module is integrated to the digital touchpoints associated to the merchant on providing an approval command to a plurality of predefined terms and conditions, wherein the merchant initiates an acknowledgment command indicative to creation of a digital copy of the terms and conditions on the digital touchpoints to integrate the identification code module on the digital points;
• and
• a merchant server to host the digital touchpoints of the merchant, wherein the integration of the identification code module indicates the identification of the customer when the digital touchpoints of the merchant are accessed by the customer, wherein the telecom server, the native server and the merchant server comprising:
• a plurality of consent modules to allow the customer to initiate a consent command to the indication presented by the identification code module on the digital touchpoints of the merchant, wherein the consent command from the customer is stored in the merchant server, the native server and the telecom server,
• wherein the native server comprises:
• a processor;
• and
• a memory communicatively coupled to the processor, wherein the memory stores instructions executed by the processor, wherein the memory comprising:
• a profiling module to match a plurality of attributes captured by the tracking pixel with the device identifiers to identify the customer on the digital touchpoints to create a customer profile.