Vehicle terminal device, service server, method, computer program, computer readable recording medium for providing driving related guidance service

A method for providing a driving related guidance service by a service server, the method comprising:

• receiving advanced driver assistance system (ADAS) data of a vehicle related to a specific driving situation of the vehicle, location data of the vehicle, driving data of the vehicle, and a driving image captured during driving of the vehicle from a vehicle terminal device;
• generating guidance information related to the specific driving situation of the vehicle by analyzing the received data and the driving image;
• and
• providing a driving related guidance service for the vehicle using the generated guidance information.

A vehicle terminal device comprising:

• a communication unit;
• an image acquisition unit acquiring a driving image captured during driving of a vehicle;
• an advanced driver assistance system (ADAS) data acquisition unit receiving ADAS data from. an ADAS module which assists driving of the vehicle;
• an electronic control unit (ECU) data acquisition unit receiving driving data of the vehicle from an ECU module of the vehicle;
• a location data acquisition unit receiving location data of the vehicle;
• and
• a controller controlling the communication unit to transmit the ADAS data related to a specific driving situation detected during driving of the vehicle, the location data, the driving data of the vehicle, and the driving image to a service server.