Media attribution

A computer program product comprising a machine-readable medium storing instructions that, when executed by at least one programmable processor, cause the at least one programmable processor to perform operations comprising:

• receiving a primary media stream;
• receiving a plurality of items of interstitial content, each item being associated with content information specifying the content of the respective item;
• combining the items of interstitial content with the primary media stream to form a playout media stream;
• streaming the playout media stream to an identifiable media consumer over a publicly accessible communications network;
• and
• storing data associating the content information of the interstitial content in the media stream streamed to the media consumer with the media consumer.

A system comprising:

• at least one programmable processor;
• and
• a machine-readable medium storing instructions that, when executed by the at least one programmable processor, cause the at least one programmable processor to perform operations comprising:
• receiving a primary media stream;
• receiving a plurality of items of interstitial content, each item being associated with content information specifying the content of the respective item;
• combining the items of interstitial content with the primary media stream to form a playout media stream;
• streaming the playout media stream to an identifiable media consumer over a publicly accessible communications network;
• and
• storing data associating the content information of the interstitial content in the media stream streamed to the media consumer with the media consumer.