Transmission of visual content to display devices based on location detection

A method, at a computing platform comprising at least one processor, a communication interface, and memory, the method comprising:

• receiving, via the communication interface and from a first communication device associated with a first user, first user information, wherein the first user information comprises:
• first authentication information corresponding to the first user, and first location information corresponding to a location of the first communication device;
• determining, based on at least the first authentication information, a profile corresponding to the first user;
• determining, based on the profile corresponding to the first user, a first visual data file;
• determining, based on the first location information, a first display device among a plurality of display devices in a predefined proximity of the first communication device, wherein each of the plurality of display devices is associated with a corresponding playlist comprising of corresponding visual data files;
• adding the first visual data file to a first playlist, wherein the first playlist is associated with the first display device, wherein adding the first visual data file to the first playlist comprises associating the first visual data file with information corresponding to the first user;
• and
• transmitting, via the communication interface and to the first display device, data corresponding to the first visual data file.

One or more non-transitory computer-readable media storing instructions that, when executed by a computing platform comprising at least one processor, a communication interface, and memory, cause the computing platform to:

• receive, via the communication interface and from a communication device associated with a user, user information, wherein the user information comprises:
• authentication information corresponding to the user, and location information corresponding to a location of the communication device;
• determine, based on at least the authentication information, a profile corresponding to the user;
• determine, based on the profile corresponding to the user, a visual data file;
• determine, based on the location information, a display device among a plurality of display devices in a predefined proximity of the communication device, and wherein each of the plurality of display devices is associated with a corresponding playlist comprising of corresponding visual data files;
• add the visual data file to a playlist, wherein the playlist is associated with the display device, wherein adding the visual data file to the playlist comprises associating the visual data file with information corresponding to the user;
• and
• transmit, via the communication interface and to the display device, data corresponding to the visual data file.