Adaptive video advertising using eas pedestals or similar structure

A system for directed advertising in a retail store, comprising:

• an EAS pedestal comprising a video display, the video display integrated into a first surface of the EAS pedestal and operative to display information communicated to the video display;
• and
• a processing system:
• in communication with the video display;
• and
• operative to:
• receive store information;
• determine content to be displayed on the video display based on the received store information;
• and
• communicate the determined content to the video display.

A method for directed advertising in a retail store, comprising:

• receiving, by a processing system, store information;
• determining, by the processing system, content to be displayed on a video display mounted on a first surface of an electronic article surveillance (EAS) system pedestal based on the received store information;
• and
• communicating, by the processing system, the determined content to the video display.

A computer program product, comprising:

• a non-transitory computer-readable storage device having computer-executable program instructions embodied thereon that when executed by a computer cause the computer to mitigate noise in vector space representations of item collections, the computer-executable program instructions comprising computer-executable program instructions to:
• receive store information;
• determine content to be displayed on a video display mounted on a first surface of an electronic article surveillance (EAS) system pedestal based on the received store information;
• and
• communicate the determined content to the video display.