Post-delivery dynamic control of notifications in a push notification life-cycle

A computer system for dynamically controlling push notifications post-delivery, the computer system comprising:

• a bus system;
• a storage device connected to the bus system, wherein the storage device stores program instructions;
• and
• a processor connected to the bus system, wherein the processor executes the program instructions to:
• obtain from an e-commerce entity a push notification and rules associated with the push notification, the rules specifying a notification strategy to be implemented by a client device in presenting the push notification;
• encode the rules in metadata;
• and
• transmit the push notification and the metadata to the client device via an intermediary vendor specific messaging server in a vendor specific format, wherein the vendor specific messaging server is configured to forward the push notification and the metadata to the client device, wherein the client device is configured to present the push notification according to the rules encoded in the metadata.

A computer program product for dynamically controlling push notifications post-delivery, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a computer to cause the computer to perform a method comprising:

• obtaining, from an e-commerce entity by a server computer, a push notification and rules associated with the push notification, the rules specifying a notification strategy to be implemented by a client device in presenting the push notification;
• encoding, by the server computer, the rules in metadata;
• and
• transmitting, by the server computer, the push notification and the metadata to the client device via an intermediary vendor specific messaging server in a vendor specific format, wherein the vendor specific messaging server is configured to forward the push notification and the metadata to the client device, wherein the client device is configured to present the push notification according to the rules encoded in the metadata.