Online search trending to personalize customer messaging
AssigneeBank of America Corporation
InventorDavid A. Stern
Life of this patent
Estimating the term…
Abstract
Aspects of the disclosure include methods and systems that use online search trending to inform and dynamically control a determination of which content is displayed on digital display systems. Examples of such content may include, but is not limited to messages, offers, content, tutorials, educational materials, and/or other information. In one example, the displayed content may be tailored based on online activity trending in a specific geographic area.
Claims20
A computing platform, comprising:
- a digital display system comprising a display device and a controller, wherein the digital display system is located in a specific geographic area;
- at least one processor;
- a communication interface communicatively coupled to the at least one processor;
- and
- memory storing computer-readable instructions that, when executed by the at least one processor, cause the computing platform to:
- retrieve a measure of online user activity trending in the specific geographic area;
- match, by the at least one processor, the measure of online user activity with a corresponding content using a rules mapping table stored in the memory;
- send, via the communication interface to the digital display system, a pointer to the corresponding content, wherein the pointer is to a memory address in a display content storage unit;
- cause the controller of the digital display system to retrieve a graphics display content stored at the memory address in the display content storage unit;
- and
- display, by the controller, on the display device, the graphics display content.
A method, comprising:
- at a computing platform comprising at least one processor, a communication interface, a memory, and a digital display system:
- retrieve a measure of online user activity trending in a specific geographic area, wherein the digital display system is located in the specific geographic area;
- match, by the at least one processor, the measure of online user activity with a corresponding content using a rules mapping table stored in the memory;
- send, via the communication interface to the digital display system, a pointer to the corresponding content, wherein the pointer is to a memory address in a display content storage unit;
- cause a controller of the digital display system to retrieve a graphics display content stored at the memory address in the display content storage unit;
- and
- display, by the controller, on a display device of the digital display system, the graphics display content.
One or more non-transitory computer-readable media storing instructions that, when executed by a computing platform comprising at least one processor, a communication interface, a memory, and a digital display system, cause the computing platform to:
- retrieve a measure of online user activity trending in a specific geographic area, wherein the digital display system is located in the specific geographic area;
- match, by the at least one processor, the measure of online user activity with a corresponding content using a rules mapping table stored in the memory;
- send, via the communication interface to the digital display system, a pointer to the corresponding content, wherein the pointer is to a memory address in a display content storage unit;
- cause a controller of the digital display system to retrieve a graphics display content stored at the memory address in the display content storage unit;
- and
- display, by the controller, on a display device of the digital display system, the graphics display content.
Dependencies are inferred from the claim text.