Systems and methods for assessing merchant performance using real-time consumer transaction feedback

A method of operating an analytics platform of a consumer feedback incentive system, the method comprising:

• transmitting one or more incentive offers to one or more computing devices associated with one or more consumers;
• receiving real-time survey feedback data from the one or more computing devices associated with the one or more consumers;
• and
• receiving one or more selections from the merchant, the selections representing attributes of one or more comparative representations the merchant wishes to view.

A non-transient computer-readable storage medium having instructions embodied therein, the instructions being executable by one or more processors to perform a method comprising:

• transmitting one or more incentive offers to one or more computing devices associated with one or more consumers;
• receiving real-time survey feedback data from the one or more computing devices associated with the one or more consumers;
• providing a merchant analytics platform to a merchant associated with the one or more incentive offers, the merchant analytics platform comprising a user interface, wherein the user interface of the merchant analytics platform comprises a plurality of analytics display sections;
• receiving one or more selections from the merchant, the selections representing attributes of one or more comparative representations the merchant wishes to view;
• and
• displaying, via the user interface, at least one of the one or more comparative representations.