Digital Media Delivery

A method comprising:

• obtaining, by a processing system including a processor, a first media content from a first equipment of a first source via a first communications connection, wherein the first media content comprises a first advertising content;
• initiating, by the processing system, a second communications connection with a first base station having a first coverage area, wherein the first media content is sent via the second communications connection for transmission to a user device by way of multicast while the user device is within the first coverage area;
• initiating, by the processing system, a third communications connection with a second base station having a second coverage area that is different from the first coverage area, wherein the first media content is sent via the third communications connection for transmission to the user device by way of unicast while the user device is within the second coverage area;
• detecting, by the processing system, movement of the user device;
• and
• selecting, by the processing system, a portion of the first advertising content for replacement in accordance with the movement of the user device, wherein the selecting is based at least in part on metadata associated with the first media content, metadata associated with the first advertising content, or a combination thereof,
• wherein the portion of the first advertising content is replaced with a second advertising content obtained via the second base station in accordance with a location of the user device within the first coverage area relative to a border between the first coverage area and the second coverage area, wherein the second advertising content is obtained from a second equipment of a second source, wherein the second equipment is located in the second coverage area.

A machine-readable medium comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations comprising:

• obtaining a first media content from a first equipment of a first source via a first communications connection, wherein the first media content comprises a first advertising content;
• initiating a second communications connection with a first base station having a first coverage area, wherein the first media content is sent via the second communications connection for transmission to a user device by way of multicast while the user device is within the first coverage area;
• initiating a third communications connection with a second base station having a second coverage area that is different from the first coverage area, wherein the first media content is sent via the third communications connection for transmission to the user device by way of unicast while the user device is within the second coverage area;
• and
• selecting a portion of the first advertising content for replacement in accordance with movement of the user device, wherein the selecting is based at least in part on metadata associated with the first media content, metadata associated with the first advertising content, or a combination thereof,
• wherein the portion of the first advertising content is replaced with a second advertising content obtained via the second base station in accordance with a location of the user device within the first coverage area relative to a border between the first coverage area and the second coverage area, wherein the second advertising content is different from the first advertising content, wherein the second advertising content is obtained from a second equipment located in the second coverage area.