Augmented reality systems and methods for fingernail detection and tracking

A system comprising:

• one or more client applications executable by respective communication devices, each communication device comprising one or more processors in communication with an image capture device, the one or more processors configured with processor-executable instructions included in the client application to perform operations comprising:
• receiving, from the image capture device, frames of image data obtained at the image capture device, the image data including a finger of a user;
• detecting, within individual frames of the image data, a fingernail region of the finger, the fingernail region comprising a plurality of pixels corresponding to an imaged fingernail of the image data;
• identifying, within subsequent frames of the image data, the fingernail region, wherein the fingernail region in subsequent frames is positioned differently than in previous frames based on movement of the image capture device and/or finger of the user;
• display, on a display of the communication device,
• augmented reality images comprising the subsequent frames of the image data overlaid with a virtual nail treatment occupying at least a portion of the one or more fingernail regions, wherein the augmented reality images depict movement of the finger and fingernail while maintaining the virtual nail treatment on the fingernail region;
• and
• an identifier of the virtual nail treatment, the identifier selectable to initiate communication with a scheduling application configured to schedule an appointment with a service provider of the virtual nail treatment;
• and
• transmit, in response to selection of the identifier, request information associated with the virtual nail treatment identification information.