Automatic false positive estimation for website matching

A method for performing an automatic false positive estimation for website matching comprising:

• aggregating a plurality of sets of assets and a plurality of URLs;
• search each of the plurality of sets of assets across webpage content corresponding to the plurality of URLs determine one or more matches between the plurality of sets of assets and the webpage content;
• determine one or more false positive estimations, each of the one or more false positive estimations corresponding to the one or more matches;
• and
• generating a combined score based on the one or more false positive estimations.

A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause performance of operations comprising:

• aggregating a plurality of sets of assets and a plurality of URLs;
• search each of the plurality of sets of assets across webpage content corresponding to the plurality of URLs determine one or more matches between the plurality of sets of assets and the webpage content;
• determine one or more false positive estimations, each of the one or more false positive estimations corresponding to the one or more matches;
• and
• generating a combined score based on the one or more false positive estimations.