Method and system for improving efficiency of optical camera communication

A system for improving efficiency of a bi-directional optical camera communication (OCC) between a first OCC device and a second OCC device, the system comprising:

• a first OCC device comprising a first display device, a first camera device, a processor, and a computer-readable medium storing instructions that, when executed by the processor, cause the at least one processor to perform operations comprising:
• estimating at least one first transmission parameter with respect to the first display device and at least one first reception parameter with respect to the first camera device, wherein the at least one first reception parameter is based on at least one second transmission parameter of a second OCC device or at least one channel condition parameter, and wherein the at least one second transmission parameter is derived from an analysis of information captured by the second OCC device from the first OCC device, wherein the at least one first transmission parameter comprises a frame rate parameter of the first display device and a block size of a transmission packet to be displayed by the first display device, wherein the frame rate parameter and the block size are dynamically varied to obtain a dynamic rate adaptation;
• and
• dynamically modifying, by the first OCC device, the at least one first transmission parameter based on the at least one first reception parameter in order to maximize throughput of OCC.