Apparatus and method for managing event notifications in mobile devices and computer program product therefor

An apparatus for managing event notifications in a mobile device, the apparatus comprising:

• at least one processor, and
• a memory coupled to the at least one processor and storing processor executable instructions that, when executed by the at least one processor, cause the at least one processor to:
• obtain an event notification intended for display to a user and relating to a new event occurred in the mobile device,
• determine a notification context associated with the user of the mobile device or the mobile device for the event notification;
• predict a relevance degree for the event notification based on the event notification and the notification context by using a learning algorithm that takes into account past event notifications, associated past notification contexts and user reactions to the past event notifications;
• and
• decide whether to display the event notification to the user of the mobile device based on the predicted relevance degree.

A non-transitory computer readable storage medium, storing a computer program, which, when executed by at least one processor, causes the at least one processor to perform obtaining an event notification intended for display to a user and relating to a new event occurred in the mobile device,

• determining a notification context associated with the user of the mobile device or the mobile device for the event notification;
• predicting a relevance degree for the event notification based on the event notification and the notification context by using a learning algorithm that takes into account past event notifications, associated past notification contexts and user reactions to the past event notifications;
• and
• deciding whether to display the event notification to the user of the mobile device based on the predicted relevance degree.