Internet connected household identification for online measurement & dynamic content delivery

A system for identifying an internet connected household (ICH), comprising:

• a computer comprising a memory, a processor and an Internet connection;
• the processor executing on the computer;
• the memory storing a set of Internet entity instructions, wherein the set of Internet entity instructions, when executed by the processor, cause the processor to perform operations comprising:
• receiving an Internet Protocol (IP) address via the Internet connection;
• determining a residential internet service status based on whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service;
• determining an IP assignment age status based on whether an IP assignment age for the IP address is greater than a defined threshold age;
• and
• based on the IP assignment age status and the residential internet service, determining whether the IP address is associated with an ICH,

A computer-implemented method for identifying an internet connected household (ICH), comprising:

• receiving an Internet Protocol (IP) address via the Internet connection;
• determining a residential internet service status based on whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service;
• determining a device activity status based on whether device activity from the IP address does not exceed a defined activity threshold;
• and
• based on the device activity status and the residential internet service, determining whether the IP address is associated with an ICH,

A computer-implemented method for identifying an internet connected household (ICH), comprising:

• receiving an Internet Protocol (IP) address via the Internet connection;
• determining a residential internet service status based on whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service;
• determining an IP assignment age status based on whether an IP assignment age for the IP address is greater than a defined threshold age;
• and
• based on the IP assignment age status and the residential internet service, determining whether the IP address is associated with an ICH,