Systems and methods for targeting promotional material
AssigneeMBP Insights, Inc.
InventorJames J. Simon
Life of this patent
Estimating the term…
Abstract
Systems, methods, and storage media for improving the efficacy of marketing incentives by leveraging improved response rates and quality of responses to consumer surveys. Exemplary implementations may, among other features: select a consumer to provide feedback related to one or more transactions associated with the consumer and a merchant; transmit an incentive offer to one or more computing devices associated with the consumer; receive real-time survey feedback data from the one or more computing devices associated with the consumers; and transmit a gift incentive offer to one or more computing devices associated with the consumer.
Claims25
A system comprising:
- one or more hardware processors configured by machine-readable instructions to:
- select a consumer to provide feedback related to one or more transactions associated with the consumer and a merchant;
- transmit an incentive offer to one or more computing devices associated with the consumer;
- receive real-time survey feedback data from the one or more computing devices associated with the consumers;
- and
- transmit a gift incentive offer to one or more computing devices associated with the consumer.
A method comprising:
- selecting a consumer to provide feedback related to one or more transactions associated with the consumer and a merchant;
- transmitting an incentive offer to one or more computing devices associated with the consumer;
- receiving real-time survey feedback data from the one or more computing devices associated with the consumer;
- and
- transmitting a gift incentive offer to one or more computing devices associated with the consumer.
A non-transient computer-readable storage medium having instructions embodied thereon, the instructions being executable by one or more processors to perform a method comprising:
- selecting a consumer to provide feedback related to one or more transactions associated with the consumer and a merchant;
- transmitting an incentive offer to one or more computing devices associated with the consumer;
- receiving real-time survey feedback data from the one or more computing devices associated with the consumers;
- and
- transmitting a gift incentive offer to one or more computing devices associated with the consumer.
Dependencies are inferred from the claim text.