Method and system for developing a personalized medicine business plan

A method for combining a diagnostic and a therapy comprising:

• (a) obtaining a quantity or estimate for each of (i) the number of patients placed on the therapy;
• (ii) the potential market size for the therapy based on an indication of the number of patients that could be placed on the therapy and an allocated value for each patient;
• (iii) the uptake of the diagnostic;
• (iv) a correction of the potential market of the combined therapy and diagnostic in accordance with the uptake of the combination;
• (v) the opportunity to test index;
• and (vi) the theranostic uptake increase slope,
• (b) predicting revenue based on the quantities or estimates in (a);
• (c) generating a hypothetical business scenario from the predicted revenue or financial target using a computer;
• (d) comparing the hypothetical business scenario to an archive of scenarios, wherein the archive of real-world case studies relating to the disease, patients having the disease, the therapy, the diagnostic, and/or the combination of the therapy and the diagnostic;
• (e) identifying a real-world case study that most closely matches the hypothetical business scenario and assessing the effect of the diagnostic on the adoption of the therapy in the real-world case study;
• and
• (f) combining the diagnostic and the therapy for co-marketing based on an identified positive effect of the diagnostic on the adoption of the therapy.