Machine learning editorial pairing with predictive queries influencing user behavior

A method of executing a query engagement engine comprising:

• generating a plurality of queries during a contest, each query based on a real-time status of the contest and having multiple associated engagement choices from which a user is enabled to make a selection, the multiple associated engagement choices corresponding to predictive results of the athletic contest connected to a first entity participating in the contest;
• generating the editorial commentary based on a history of user base query engagement that indicates that the editorial commentary correlates to a likelihood that users choose a target choice of the multiple associated engagement choices, wherein the editorial commentary includes statistics connected to the first entity automatically pairing each said query with editorial commentary that is tailored to influence the user's selection from the multiple associated engagement choices toward the target selection;
• and
• displaying each query and respective associated engagement choices and editorial commentary on a graphical user interface that is configured to receive user input corresponding to the user's selection.

A system of executing a query engagement engine comprising:

• a network interface configured to communicate with an athletic contest descriptive feed and identify a real-time status of a contest;
• a backend application server including a first memory, the memory including instructions that when executed cause the backend application server to generate a plurality of queries during the contest, wherein each query of the plurality of queries is based on the real-time status of the contest and having multiple associated engagement choices from which a user is enabled to make a selection, the backend application further configured to automatically pair each said query with editorial commentary that is tailored to influence the user's selection from the multiple associated engagement choices;
• and
• a client application configured to operate on mobile devices and correspond with the backend application server via the network interface, the client application further configured to display each query and respective associated engagement choices and editorial commentary on a graphical user interface that is configured to receive user input corresponding to the user's selection.