Digital design application plugin for content updates and delivery

One or more computer-readable storage media having instructions thereon that when executed by a computing device, direct the computing device to at least:

• in response to receiving a request to export to a named file of a particular file format different from a SKETCH file format of a specified SKETCH file:
• extract content items from the specified SKETCH file to the named file, wherein the content items include text elements, shape elements, image elements, symbols, or a combination thereof, each content item having a path and one or more identifiers;
• and
• in response to receiving a request to import from the named file to the specified SKETCH file:
• update the specified SKETCH file by parsing the named file for the path and the one or more identifiers;
• traverse the specified SKETCH file according to the path obtained from the named file for that content item;
• compare identifiers associated with that content item and the content itself to identify any changes from the named file;
• and
• modify the content of the specified SKETCH file with the changes as indicated by the named file.